New Website Submissions Form
The new Maimonides website was streamlined to condense medical information and promote a patient-friendly and informative tone while highlighting the advanced technology and expert care available at Maimonides. Many pages were consolidated and renamed to allow for easy navigation. Using best-in-class standards and practices for websites, the content was modified to highlight patient benefits and the differentiating factors of Maimonides, while also considering clarity and comprehension of all readers. All copy content is presented at a 4th-grade reading level, which is the national average reading level as well as best practice recommendations for healthcare and medical information.
Pages were condensed to include essential information a patient may wish to access when considering Maimonides:
- Applicable images, infographics, or videos
- Callouts to highlight unique department features
- Conditions treated and services offered
- Direct contact information
- Emphasis on technology and innovation
- Introductory and concluding paragraphs that provide a personable and comforting tone for patients
- Specialized and unique aspects of each department
- Team members and leadership
The website content universally adheres to our editorial and style preferences, brand guidelines, uses an informative and friendly tone, and includes other creative elements for consistency and uniformity. Each page follows a similar structure that allows for convenient and easy patient navigation and enhanced functionality. These decisions were made following website best practices, research, marketing trends specific for the hospital and medical field, extensive SEO and analytics, and a competitive analysis of other leading hospital websites.